Brand Squad Members at Spears School Of Business

WHAT IS THE BRAND SQUAD

First NIL Student Organization In The Country

The Brand Squad is a group of top Spears School of Business students at Oklahoma State University who have been trained and certified to assist our OSU students with their Name, Image & Likeness (NIL) efforts.

 

Each Brand Squad member is matched with a student to generate deal opportunities, assist with their social media efforts, and monetize their personal NIL.  

HOW IT ALL
 BEGAN

The Brand Squad was formed in August of 2021 by Dr. Maribeth Kuzmeski to help students at Oklahoma State University become successful monetizing their Name, Image, and Likeness (NIL).

 

The Brand Squad consists of volunteer members that are full-time students in the Spears School of Business. Each Brand Squad member has applied to be in The Brand Squad and has gone through NIL training adhering to Oklahoma State and NCAA guidance.

 

Pistol Pete, Barry Hinson, Maribeth Kuzmeski

BRAND SQUAD IN THE NEWS

How Oklahoma State’s Brand Squad is Engaging Marketing Students in NIL

Business of College Sports

Business Students Helping OSU Athletes Navigate NIL

Tulsa World

OSU Leads NIL ‘Climb’ With Whole ‘Squad’ Way

The Oklahoman

Spears Senior Blazing Path to Her Dream Job in Sports

Oklahoma State News