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OVERVIEW OF THE BRAND SQUAD

The Brand Squad is a group of top Spears School of Business students at Oklahoma State University who have been trained and certified to assist our OSU student athletes with their Name, Image & Likeness (NIL) efforts. Each Brand Squad member is matched with student athletes to help them generate deal opportunities, assist with their social media, and work on ideas to monetize their NIL. 

 

Are you a student in The Spears School of Business? Interested in joining The Brand Squad?

Apply using our online application.​

Join The OSU Brand Squad today!

 

Faculty Advisor: Dr. Maribeth Kuzmeski

brandsquad@okstate.edu

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HOW IT ALL BEGAN

The Brand Squad was formed in August of 2021 by Dr. Maribeth Kuzmeski to help student-athletes at Oklahoma State University become successful monetizing their Name, Image, and Likeness (NIL).


The Brand Squad currently has volunteer members of The Brand Squad who are students in the Spears School of Business majoring in Marketing with some dual majors in Sports Management. Each Brand Squad member has applied to be in The Brand Squad and has gone through NIL training on the OSU rules.


The purpose of The Brand Squad is to help OSU student-athletes generate deal opportunities, assist with their social media, and work on ideas to monetize their NIL.

MEET OUR EXECUTIVE TEAM

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HANEEN RASHAWN

President

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EDEN MCCORMACK

Vice President of Recruitment

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JAMES WHITE

Vice President of Marketing

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BRIAN FLYNN

Treasurer

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MAKAYLA FRANKS

Executive Administrator

GENERAL MANAGERS

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TYLER BRANDES

Podcast

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DELANEY PETERSON

Social Media & Website

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MACKENZIE JANISH

Recruitment

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HUNTER SAVAGE

Community Relations

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MICHAEL BOLLIG

Fundraising