OVERVIEW OF THE BRAND SQUAD
The Brand Squad is a group of top Spears School of Business students at Oklahoma State University who have been trained and certified to assist our OSU student athletes with their Name, Image & Likeness (NIL) efforts. Each Brand Squad member is matched with student athletes to help them generate deal opportunities, assist with their social media, and work on ideas to monetize their NIL.
Are you a student in The Spears School of Business? Interested in joining The Brand Squad?
Apply using our online application.
Faculty Advisor: Dr. Maribeth Kuzmeski
HOW IT ALL BEGAN
The Brand Squad was formed in August of 2021 by Dr. Maribeth Kuzmeski to help student-athletes at Oklahoma State University become successful monetizing their Name, Image, and Likeness (NIL).
The Brand Squad currently has volunteer members of The Brand Squad who are students in the Spears School of Business majoring in Marketing with some dual majors in Sports Management. Each Brand Squad member has applied to be in The Brand Squad and has gone through NIL training on the OSU rules.
The purpose of The Brand Squad is to help OSU student-athletes generate deal opportunities, assist with their social media, and work on ideas to monetize their NIL.
MEET OUR EXECUTIVE TEAM
Vice President of Recruitment
Vice President of Marketing
Social Media & Website