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What Do We Do?

First NIL Student Organization In The Country

The Brand Squad is a group of top Spears School of Business students at Oklahoma State University who have been trained and certified to assist our OSU students with their Name, Image & Likeness (NIL) efforts.

How It All Began 

& Who Are Our Members? 

The Brand Squad was formed in August of 2021 by Dr. Maribeth Kuzmeski to help students at Oklahoma State University become successful monetizing their Name, Image, and Likeness (NIL).


The Brand Squad consists of volunteer members that are full-time students in the Spears School of Business. Each Brand Squad member has applied to be in The Brand Squad and has gone through NIL training adhering to Oklahoma State and NCAA guidance.

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